TIME TO WAKE UP!
If we are to solve the challenges of tomorrow, we need to see the opportunities that lie in front of us today. It was truly an awakening to discover the possibilities that lie in Spinnova’s groundbreaking material technology, which is the basis of this innovation. When launching the Bergans.futurelabs.anorak in a color called Wake Up Orange our message is clear; go explore, seek possibilities, dare to innovate!
WE HAVE CLOSED THE LOOP
The Collection of Tomorrow represents a solution to close the gap that exist in a product’s life cycle – between recycling and new material – making it fully circular. With the anorak we have proven that it is possible. Now it’s all about further developing, scaling up and make it viable.
COLLECTION OF TOMORROW X DANNY LARSEN
This fall, everyone who buys the anorak in the new color will receive a signed print with a Danny Larsen artwork with it. His hope is that this collaboration can show people that the future is full of opportunities. That new technology in combination with a different mindset, can make the whole difference.
A sustainable Co-lab
In the big context Bergans are quite small and we see the importance and strength of working with partners to deal with the major challenges we all are facing. Bergans and Spinnova have got a new partner in our long -term product development collaboration; Halley Stevensons, British world leading manufacturer and innovator in waxed cotton and weatherproofed fabrics. Our collaboration is based on an open-minded attitude towards product development and cooperation with end consumers at an early stage.